The Premium Shopping Guide is received with eager anticipation and acceptance each of the four seasons it is published. To the recipient it's just like money in the mail. Because this is a coupon-oriented society, your investment begins working for you as soon as it is distributed and it keeps on working for the entire coupon valid period.  

Your sales volume, and your profit, all hinge on the size of your customer base. The key is the number of active customers. Nothing, but nothing, brings in new customers more effectively than a "Discount Offer", a "Good Buy" or a "Better Deal". Incidentally, national surveys indicate that coupon usage increases with affluence and education

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