| Targeted
Area (geographic proximity of customers to
advertisers). Most people shop within a 5 mile radius
of their home.
100%
Advertising.
The publication is read for ads only, unlike other media
where advertising is mixed with the main purpose of
the publication (entertainment, information, news, etc.)
Full
Color Photographs
on the cover draws attention to the publication when
received in the mail. The publication is also attractive
enough to keep in the home (on coffee table, etc.).
A
Recent U.S. Postal Service Study reveals
that 70% of all third-class mail is looked at immediately
or set aside for later reading, making mail the highest
rated medium for attracting attention.
The
Best Potential Customers. The publication is
mailed
directly to only the best potential customers. They
all live nearby and are the type who will become the
most frequent and longest repeat customers.
The
A Recent U.S. Postal Service Study
reveals that 70% of all third-class mail is looked at
immediately or set aside for later reading, making mail
the highest rated medium for attracting attention.
The
Control and Measurability.
Advertisers can control traffic flow and inventories,
fine tuning both to adjust for seasonal changes, while
accurately measuring the continual growth in new customers
throughout the year.
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Glossy
Paper feels
better than newsprint and is also more durable (hard
to mutilate) giving increased shelf life.
Pages
and Coupons
are formatted making the magazine easier to read and
simpler to use.
Display
Ads provide
a vehicle for businesses not interested in a coupon offer
Magazine
Format. Not
an envelope which has to be opened. No loose coupons to
sort or discard.
It Has Been Statistically
and Competitively Established*
that direct mail, when properly done, works more effectively
than any other type of advertising for the cost. This
magazine format is direct mail property done! It's the
best advertising money can buy!
*
- Survey conducted by Manufacturers Coupon Control Center
of 2,000 grocery shoppers.
Coupons
are now a necessary part of business. In recent years
coupons have become a real and significant part of almost
any successful business advertising plan. Approximately
7.5 billion dollars will be spent annually on direct mail.
It is a fact that consumers look for coupons and smart
advertisers know how to use them!
Multiple
Impressions. Because of the staying power in
the home and the many times each member of the family
picks the product up in search of another valuable coupon,
we are able to continuously deliver multiple impressions
for the life of the magazine. |
High
Circulation / Low Cost. The
magazine format allows many more advertisers to share
the cost, therefore reducing each individual investment.
Quality
Merchants. Quality
restaurants, on page one in most magazines, are always
a favorite. They are especially important as this is
the consumers "first impression" when they
open the magazine. Restaurants traditionally receive
the highest redemption.
Coupons
Deliver
Measurable Response.
Obvious
values. Coupons provide a real dollar savings
opportunity for each member of the home over an extended
period of time.
Upscale
Magazine Format
attracts a higher average income consumer than lower
quality formats; therefore the average purchase from
our coupons is higher. "People with the highest
incomes are the most likely to be heavy coupon users."
(ADWEEK)
Durability.
We've
tested our staying power and know that most of our publications
stay in the home, car or office for 6 to 12 weeks.
A
Wide Variety of Advertisers
entice consumers to keep and use your magazine.
A
Warm Image.
This publication presents an image of value and quality
which moves us far away from the "junk mail"
category and puts us one step above our competition.
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